H+ Creative



Overview
H+ Creative Agency needed creative content for their website; hover copy, creative biographies, About section adjustments.

Details
During my time at H+ Creative, I helped conceptualize and set up the blog/news section. This included tagging strategies, titling conventions and overall tone of the messaging.

H+ Creative requested personalized artist hover biographies. As the user hovers over a specific artist, a shortened version of their bio is visible as the art becomes opaque. In addition to hover bios, H+ Creative asked for two-sentence artist biographies that pack a punch.


What I did
  • Stakeholder interviews
  • Artist interviews
  • Content strategy
  • Writing/editing